All you Jordan fans may want to hop on a flight. The largest store in Asia opened its doors yesterday and it looks epic! A sneaker Disneyland complete with MJ memorabilia, vintage sneaks and eye catching art installations, this is a huge celebration of a much loved range.
Known as the Jordan 8 Wellington, the store takes prime position in Hong Kong’s financial district with a 4,000 square foot interior crammed with one-of-a-kind tributes. This includes an art installation of 29 golden pairs – one from each of the Air Jordan I – XXX collection. Another impressive sight is a wall mural of the Jumpman logo made using golden statues of MJ.
Aside from looking great, the store has a focus on revolutionising the customer experience to compete with online retailers. Providing a range of services, sneakerheads can get their shoes repaired and even choose from a selection of customisation services. It’s guaranteed to be a big winner, where customers can bring in their old sneaks and have them buffed to near perfect condition with the innovative ‘Details My Jordans Program’.
Even when your selecting your sneak, wearers can make use of an interactive wall display which goes through a variety of basketball training drills. It means you can choose the perfect sneak to suit your individual requirements – if you’re planning on using them on the court that is!
Images via Hypebeast
Finally, the store offers the chance to pre-register for exclusive release and devoted fans can even sign up for the Jordan Flight Camp basketball training and product education classes.
We think it looks epic but don’t take our word for it. Take a look at this teaser video below and let us know your thoughts. Who’s now planning a visit to Hong Kong?