Whether you’re a budding artist or devoted sneakerhead, the NikeiD platform provides a one-of-a-kind opportunity to create your own personalized pair. We’ve seen plenty of unique iterations since its launch but this latest one from Design Consultant, Hattie Grover could be the most distinctive yet. Here we take a closer at this pair and the inspiration behind it, which has caused somewhat of a frenzy on social media.
“The Air Max 90 is a classic style that’s always hot in London. Mix it up with the Pendleton Wool upper in a colourful print and you’ve got a killer shoe for the winter months.” – Hattie Grover, Design Consultant, Niketown London
As one of Nike’s up and coming creative geniuses, Hattie has worked for Niketown in London for the last 6 years. During this time as a Design Consultant, the artist has transformed some of our favourite everyday sneaks into stand-out designs whilst hitting the latest trends. This pair is no exception which takes on the current winter styles of London, featuring colour blocking and layering.
For a trending London sneak, few silhouettes would have done the job, quite like the iconic Air Max 90. Hattie considers it ‘London’s shoe’ a sneak where you “you can dress it up for a night out or a super chilled Sunday.”
The ulta premium Pendleton wool has been utilised for the upper which is an exclusive to NikeiD. Aside from offering protection against the elements, the bold pattern offers some eye popping colour to you winter wardrobe.
A darker shade of black compliments this vibrant pattern throughout much of the upper whilst mulberry detailing to the branding and lace overlays adds some warmth.
Images via Nike